Working alongside the Florida Attorney General’s office, First & Fourteenth prevailed against Planned Parenthood’s motion to dismiss the Florida Attorney General’s consumer protection suit over false safety claims about mifepristone, the abortion pill.
The Florida Attorney General sued Planned Parenthood under Florida’s Deceptive and Unfair Trade Practices Act, alleging that Planned Parenthood misled consumers by claiming the abortion pill is safer than common medications like Tylenol.
Planned Parenthood moved to dismiss, arguing the comparative safety statements were non-actionable puffery, meaning no reasonable woman would rely on them. Florida First Circuit Court Judge J. Scott Duncan disagreed, holding that by comparing the abortion pill to specific named medications, Planned Parenthood “went beyond vague promotional language.”
First & Fourteenth attorneys Michael Francisco, Lincoln Davis Wilson, and James Compton are teamed up with attorneys from Florida Attorney General’s office in this matter.
Read Motion Here: State of Florida v. Planned Parenthood